Comet
HOTSneakers. Never Shy, Never Sorry. Comet is a homegrown lifestyle brand that creates unisex sneakers and believes in living fearlessly and uninhibited. With a bold portfolio of 14+ colorways and exclusive drops, Comet delivers sneakers for men, sneakers for women, and running shoes.
Fastrr RTO / RiskShieldShiprocket NDRShiprocket Quick (SDD / NDD)Shiprocket Cargo
97FIT
Est. orders / momedium
45.0K
range 24.6K–82.7K
Est. monthly GMVmedium
₹16Cr
₹8.8Cr–29.8Cr
AOVmedium
₹3,600
₹700–₹8,531
Modal weight
250-500g
187 SKUs · ₹3,439–₹6,299
Where they sell
channels detected across the web
D2C
wearcomet.comshopify19.5L visits/mo · 31.2K D2C orders/mo
Traffic & derived orders — trend
19.6L
Apr~31.3K ord
18.9L
May~30.3K ord
19.5L
Jun~31.2K ord
Quick-commerce
blinkitzeptoinstamartbigbasket
Offline / retail
JamaicaGouldsboroCliftonElizabeth
Cross-channel pricing
matched SKUs: D2C site vs Amazon — reveals discounting strategy
D2C ~99% cheaper than Amazon (1 SKUs) — D2C-first pricing
| Product | D2C | Amazon | Δ |
|---|---|---|---|
| Gift Wrap It | ₹69 | ₹4,604 | -99% |
+ = D2C pricier than Amazon · − = D2C cheaper
Pre-order stack
checkout · payments · marketing tech
Checkout
Razorpay Magic
Payments
razorpay
Pixels / ads
Microsoft ClarityMeta Pixel
Analytics
GA4CleverTaptrace
Reviews / UGC
Judge.me
Post-order stack
Shiprocket's core battleground
Aggregator
Shiprocket ✓
Tracking page
clickpost
WhatsApp
limechat
RTO / NDR
RTO none detectedNDR none detected
Couriers
delhivery
Voice of customer
the shipping wedge
Shipping sentimentnegative
4.58
9,259 reviewsamazon3.9★trustpilot5.0★mouthshutgoogle4.0★
Top complaints
- • Delivery delays / late shipments
- • Return / refund rejected or difficult
- • Fraud / scam allegations tied to orders not fulfilled properly
- • Damaged / broken product on arrival
- • Positive delivery experience (fast/on-time)
Top praise
none surfacedComplaint universe
12 topics mined across 42 public sources — the pitch context
amazon.inwearcomet.comglassdoor.cominstagram.comreddit.comcometdelivery.comcometdeliveryservice.epizy.comcatchthecometsc.govuk.indeed.comxray.comet.techtrustpilot.comhoumatoday.comsciencedirect.comgroup.sener
highshippingDelivery delays / late shipments4 mentions
- “Delivery was slightly delayed. When they arrived, the front felt quite narrow and uncomfortable.”
- “I personally called the Comet team to confirm my order and they promised the shoes would be delivered before 14th August, as I wanted to wear...”
- “I request Myntra to kindly arrange a return pickup and refund of ₹449 at the earliest.”
reddit.cominstagram.com
highshippingReturn / refund rejected or difficult3 mentions
- “My experience with Comet Shoes – Return rejected”
- “so I raised an issue and the Comet's customer care relayed that the order has been cancelled and returning to them but since I...”
- “I request Myntra to kindly arrange a return pickup and refund of ₹449 at the earliest.”
reddit.cominstagram.com
highshippingFraud / scam allegations tied to orders not fulfilled properly3 mentions
- “Scam Alert, Fraud Company @comet”
- “Comet is a scam : r/SneakersIndia”
- “What's the lowest that Comet shoes usually go on sale for? If this Ember goes for like 3K at sale and is comfortable enough, might be a good...”
reddit.comconsumercomplaints.in
mediumshippingWrong item shipped / duplicate items sent1 mention
- “The sent me two Comets : r/SneakersIndia”
reddit.com
mediumshippingInternational shipping cost / customs surprise (VAT/duty)1 mention
- “Hey, I ordered a Comet Cruiser to the UK, I paid about £300 (£250 for the Cruiser, and then I was hit with about £50-£60 of VAT + a...”
reddit.com
mediumshippingDamaged / broken product on arrival2 mentions
- “Get it out of the box, broken and doesn't work. Contacted Comet, and they've said that we need to contact Toshiba to arrange a return -”
- “However, some customers occasionally experienced minor issues such as damaged...”
reddit.comtrustpilot.com
lowshippingPositive delivery experience (fast/on-time)2 mentions
- “Rant: Comet Aeon V2 Jellybean – Delivery 10/10, Comfort & Quality...”
- “Taking delivery of this Racing Yellow Comet S2R, special thanks to Pfister Algonquin for a great customer experience!”
reddit.com
mediumproductProduct quality / comfort complaints (shoes)3 mentions
- “Comet shoes just look off, like they don't have a feel to them like other sneakers you can easily get from nike or puma or adidas.”
- “the front felt quite narrow and uncomfortable.”
- “Comfort & Quality... (mixed rant title)”
reddit.com
highproductProduct quality issue (vehicle - AC failure)1 mention
- “I wish to warn all those who are thinking of buying MG comet Ev of its problems especially with air conditioning which stopped working after...”
mouthshut.com
mediumserviceCustomer service unresponsive / unhelpful2 mentions
- “Contacted Comet, and they've said that we need to contact Toshiba to arrange a return -”
- “feel free to lunch and complain for client's dissatisfaction during service, if need be. contact our standing-by customer care Chat...”
reddit.comcometdeliveryservice.epizy.com
mediumserviceRefund/administration handling concerns (company insolvency era)1 mention
- “If Comet or the manufacturer isn't able to repair an item, rather than becoming a creditor, where you're unlikely to get much...”
moneysavingexpert.com
lowpricingPricing / discount and value perception1 mention
- “What's the lowest that Comet shoes usually go on sale for? If this Ember goes for like 3K at sale and is comfortable enough, might be a good...”
reddit.com
Weight distribution
popularity-weighted shipped weight
250-500g
60%
500g-1kg
30%
1-2kg
10%
Decision-makers
founders/CxO first · public web + SERP · emails inferred/verified w/ confidence (DPDP-aware)
★ Founders / leadership
- Utkarsh GuptahighCo-Founder, Comet · LinkedIn
- Dishant DaryanihighCo-founder of Comet | Harvard MBA | IIT Bombay
- Revenue, Growth & Marketing @ Comet
- Christian WitthighCFO at Comet · LinkedIn
Pre-order (growth / CMO)
- Aditi SinghmediumGrowth and Revenue @ Comet
- Ajit SinghmediumMarketing, Brand and Culture @Comet Human Pinterest ...
- Sarthak PandeymediumBrand Lead at Comet | Ex · Even · LinkedIn
Post-order (ops / COO)
- Aakash SinnarkarmediumLogistics and Supply Chain Specialist at COMET ...
- Comet Logistics Inc.medium--
- Mohammed ali kattnurmediumOperations & Logistics Comet Bangalore
- Mohammed IbrahimmediumLast Mile Deliveries · LinkedIn
Gaps → Shiprocket products
5 opportunities, ranked by weight
pre
RTO leakage risk
No RTO solution in a high-COD category (apparel)
→ Fastrr RTO / RiskShield — Cut RTO with address & risk intelligence at checkout
post
NDR losses
No NDR management + delivery-failure signals
→ Shiprocket NDR — Automated NDR → higher delivery %
post
Slow delivery — customers want faster
Already sells on quick-commerce — speed is a differentiator they invest in
→ Shiprocket Quick (SDD / NDD) — Same-day / next-day delivery — cut WISMO and win speed-sensitive buyers
post
Marketplace / quick-commerce replenishment freight
On 6 marketplaces + quick-commerce (blinkit, zepto, instamart, bigbasket) — recurring inbound to their FCs
→ Shiprocket Cargo — B2B freight to restock Amazon/Flipkart/Blinkit/Zepto warehouses — cheaper inbound
post
Rate-card mismatch at modal weight
Volume skews 0–500g — sweet spot for competitive rates
→ Shiprocket rate card — Show ₹ savings at their modal 0–500g weight
Why now
Apparel + heavy COD with zero RTO cover, and reviews flag delivery delays and refund friction — every failed COD order is a straight write-off at ~45K orders/mo.
~45.0K orders/mo (24,552–82,737) · est. ₹13/shipment saved at modal 250-500g → ~₹5.8L/mo. Confidence: medium.
pre-orderAditi Singh (Growth and Revenue @ Comet)
Pitch: Fastrr RTO / RiskShield
Comet ships high-COD apparel with no checkout RTO screen — Fastrr RiskShield flags risky addresses before you dispatch. Want a 15-min look at where your RTO is leaking?
post-orderAakash Sinnarkar (Logistics and Supply Chain Specialist at COMET ...)
Pitch: Shiprocket NDR
Your reviews are heavy on late deliveries and no NDR follow-up is costing recoverable orders. At ~45K/mo, automated NDR plus a rate-card check on your 250-500g band is real savings — want me to run the numbers?
Objection pre-empts
- Their own reviews already flag Delivery delays / late shipments & Return / refund rejected or difficult — lead with that, not features.
- Expect "we're happy with current" — counter with a free serviceability + rate audit.
Confidence caveats
what sales should NOT overstate
- ⚠All key signals are medium+ confidence.