Snooplay
HOTIndia's largest online store for toys, games, action figures, die cast scale models and collectibles. Toys & games that suit all all ages. Curated collection of 100% original, licensed & authentic toys for kids, games for kids, party games for grown ups, scale models, action figures & unique collectibles at Snooplay.in
Fastrr RTO / RiskShieldShiprocket Engage 360Shiprocket NDRShiprocket Quick (SDD / NDD)
89FIT
Est. orders / momedium
2.7K
range 1.2K–4.4K
Est. monthly GMVmedium
₹99L
₹41.7L–1.6Cr
AOVmedium
₹3,600
₹700–₹5,471
Modal weight
500g-1kg
750 SKUs · ₹299–₹3,550
Where they sell
channels detected across the web
D2C
snooplay.inshopify30.5K visits/mo · 488 D2C orders/mo
Traffic & derived orders — trend
30.2K
Apr~483 ord
32.9K
May~527 ord
30.5K
Jun~488 ord
Quick-commerce
blinkitbigbasket
Offline / retail
1 storelow
Uttar Pradesh
Pre-order stack
checkout · payments · marketing tech
Checkout
Shiprocket Checkout
Payments
not detected
Pixels / ads
Microsoft ClarityGoogle Adstrace
Analytics
GA4
Reviews / UGC
Judge.me
Loyalty / CRO
Wigzotrace
Post-order stack
Shiprocket's core battleground
Aggregator
Shiprocket ✓
Tracking page
native / built-in
WhatsApp
none detected
RTO / NDR
RTO none detectedNDR none detected
Couriers
delhivery
Voice of customer
the shipping wedge
Shipping sentimentmixed
4.4
162 reviewsgoogle4.4★
Top complaints
- • Fast 60-minute delivery praise
- • Delivery delays / non-delivery
- • Order not received after payment / scam allegations
Top praise
- • fast delivery
- • prompt delivery
- • super fast
- • highly recommend
Complaint universe
9 topics mined across 16 public sources — the pitch context
snooplay.ininstagram.comapps.apple.comjustdial.complay.google.comin.linkedin.comambitionbox.comfacebook.comlinkedin.comfoundit.inmakenbreak.comglassdoor.co.inreddit.commouthshut.com
highshippingDelivery delays / non-delivery5 mentions
- “Delay in delivery. No response from customer care! Poor service ...”
- “So Delhiites, why the delay? Get your Holi essentials right now within 60 minutes from Snooplay.”
- “Issues like delays, wrong items, damages, missing items, etc.”
apps.apple.cominstagram.comfoundit.inmouthshut.com
highshippingOrder not received after payment / scam allegations4 mentions
- “[India] website www.snooplay.in is a scam. I ordered few toys (as they looked very genuine in the pictures) made payment too. But after that I ...”
- “Is this site snooplay.in legit??.Any one bought within this month or previous month.share ur experience with this site.”
- “We are indeed a legitimate and trusted platform for toys and games in India. With over 600 sellers and 32,000 products, Snooplay has been ...”
reddit.commouthshut.com
mediumproductDamaged / wrong / missing items3 mentions
- “Issues like delays, wrong items, damages, missing items, etc.”
- “Unlimited exchanges, damage covered, and delivered right to your doorstep.”
- “Difficult return process and lack of trust in ...”
foundit.ininstagram.comjustdial.com
mediumservicePoor customer care responsiveness2 mentions
- “No response from customer care! Poor service ...”
- “Difficult return process and lack of trust in ...”
apps.apple.comjustdial.com
lowshippingFast 60-minute delivery praise6 mentions
- “Super fast delivery. App is amazinggg, delivery even smoother ...”
- “Snooplay ensures timely delivery and impeccable packaging. Customers appreciate the smooth and hassle-free experience ...”
- “I am so happy to receive my bike, I liked it so much that I bought all 4 from them. I got thrilled to see same day delivery in 1 hour after I made the payment.”
apps.apple.comjustdial.comgoogle-mapsreddit.com
lowproductGood packaging & product quality (Hot Wheels/diecast community)4 mentions
- “Snooplay is the GOAT for free shipping and good packaging.”
- “Got my supra from them.”
- “I would suggest diecast cars from snooplay.in They are better in terms of quality.”
reddit.com
lowproductLimited stock / product availability2 mentions
- “Snooplay is also good but stock is very very limited.”
- “Got them all from Snooplay, but don't worry, I think they'll be in stock again.”
reddit.com
lowpricingPricing / shipping cost concerns2 mentions
- “shipping at actuals.”
- “Here it's 1099+ shipping Still sold out.”
reddit.com
lowserviceEmployee reviews - work-life balance & culture2 mentions
- “Snooplay.in has a work-life balance rating of 3.2 out of 5 based on 10+ employee reviews on AmbitionBox.”
- “Glassdoor has 8 Snooplay reviews submitted anonymously by Snooplay employees.”
ambitionbox.comglassdoor.co.in
Weight distribution
popularity-weighted shipped weight
0-250g
14%
250-500g
24%
500g-1kg
33%
1-2kg
6%
2kg+
24%
Decision-makers
founders/CxO first · public web + SERP · emails inferred/verified w/ confidence (DPDP-aware)
★ Founders / leadership
- Aanchal MahajanhighCo-founder at Snooplay · LinkedIn
- Brij Raj SinghhighCo-Founder at snooplay.in · LinkedIn
- Saksham Rit RajputmediumProgram Manager at Snooplay.in
- Rishi SinghmediumGrowth at snooplay.in · LinkedIn
Pre-order (growth / CMO)
- Lead · Catalogue Operations | Snooplay.in · LinkedIn
- MAAZ KHALIDlowBuilding Snooplay.in IOperations Management I ...
Post-order (ops / COO)
- Dev YadavmediumEx-Senior Operations Associate @ Snooplay · LinkedIn
Gaps → Shiprocket products
6 opportunities, ranked by weight
pre
RTO leakage risk
No RTO solution in a high-COD category (apparel)
→ Fastrr RTO / RiskShield — Cut RTO with address & risk intelligence at checkout
pre
No WhatsApp engagement / abandoned-cart recovery
No WhatsApp engagement provider detected on-site
→ Shiprocket Engage 360 — Recover carts + WhatsApp order updates on autopilot
post
NDR losses
No NDR management + delivery-failure signals
→ Shiprocket NDR — Automated NDR → higher delivery %
post
Slow delivery — customers want faster
Already sells on quick-commerce — speed is a differentiator they invest in
→ Shiprocket Quick (SDD / NDD) — Same-day / next-day delivery — cut WISMO and win speed-sensitive buyers
post
WISMO leakage — no branded tracking / post-purchase upsell
No dedicated branded tracking-page provider detected
→ Shiprocket tracking / Engage — Branded tracking page + post-purchase upsell
post
Marketplace / quick-commerce replenishment freight
On 2 marketplaces + quick-commerce (blinkit, bigbasket) — recurring inbound to their FCs
→ Shiprocket Cargo — B2B freight to restock Amazon/Flipkart/Blinkit/Zepto warehouses — cheaper inbound
Why now
Snooplay does ~2,744 orders/mo (2,160 from quick-commerce) with mixed delivery reviews — 60-min delivery praised but "order not received after payment" scam allegations surfacing, and no RTO tool on a high-COD apparel catalog.
~2.7K orders/mo (1,158–4,354) · est. ₹19/shipment saved at modal 500g-1kg → ~₹52,136/mo. Confidence: medium.
pre-orderRetika Kumari (Lead · Catalogue Operations | Snooplay.in · LinkedIn)
Pitch: Fastrr RTO / RiskShield
Snooplay sells apparel on COD with no address/risk check at checkout — that's where RTO quietly eats margin. Fastrr RiskShield flags risky orders before they ship; want a 15-min look at the RTO drop and checkout CR impact?
post-orderDev Yadav (Ex-Senior Operations Associate @ Snooplay · LinkedIn)
Pitch: Shiprocket NDR
You're already winning on 60-min quick-commerce, but reviews show delays and "paid, never received" complaints piling up. Shiprocket NDR auto-resolves failed deliveries to lift delivery %. On ~2,744 orders/mo that's real recovery — can I send a rate-card comparison for your 500g–1kg shipments?
Objection pre-empts
- Their own reviews already flag Fast 60-minute delivery praise & Delivery delays / non-delivery — lead with that, not features.
- Expect "we're happy with current" — counter with a free serviceability + rate audit.
Confidence caveats
what sales should NOT overstate
- ⚠All key signals are medium+ confidence.