Mamaearth
HOTMamaearth
Shiprocket Checkout (Fastrr)Shiprocket Engage 360Shiprocket NDRShiprocket Quick (SDD / NDD)
100FIT
Est. orders / momedium
2.8L
range 2.1K–11.5L
Est. monthly GMVlow
₹0
₹0–0
AOVlow
₹0
Modal weight
0-250g
0 SKUs · ₹0–₹0
Where they sell
channels detected across the web
D2C
mamaearth.inshopify31.5L visits/mo · 34.7K D2C orders/mo
Traffic & derived orders — trend
25.1L
Apr~27.6K ord
27.1L
May~29.8K ord
31.5L
Jun~34.7K ord
Quick-commerce
blinkitzeptoinstamartbigbasket
Offline / retail
online-onlyPre-order stack
checkout · payments · marketing tech
Checkout
Native Shopify — no CRO layer
Payments
not detected
Pixels / ads
Meta Pixel
Analytics
GA4
Reviews / UGC
Judge.me
Post-order stack
Shiprocket's core battleground
Aggregator
unknown
Tracking page
unknown
WhatsApp
none detected
RTO / NDR
RTO none detectedNDR none detected
Couriers
shadowfaxxpressbeesdelhiverybluedartdtdcecom expressekart
Voice of customer
the shipping wedge
Shipping sentimentnegative
4.06
1,92,156 reviewsamazon4.1★trustpilotonsite
Top complaints
- • Late / delayed delivery
- • Package marked delivered but not received / lost shipment
- • Damaged / broken product on delivery
- • Delivery courier partner behavior (Delhivery / Shadowfax)
- • Wrong item / order delivered
Top praise
none surfacedComplaint universe
12 topics mined across 25 public sources — the pitch context
amazon.inmamaearth.intrustpilot.complay.google.comsupport.mamaearth.invoxya.comjustdial.commamaearth.cainstagram.comfacebook.commamaearth.comin.linkedin.comreddit.comapps.apple.com
highshippingLate / delayed delivery7 mentions
- “I am extremely disappointed with my recent experience with mamaearth. My order was expected to be delivered by yesterday, however, the delivery has been...”
- “Band kar do company agar product delivery nhi kr skte to.”
- “Mere paas toh delivery Hui nhi parsal ki.”
play.google.cominstagram.comfacebook.comvoxya.com
highshippingPackage marked delivered but not received / lost shipment3 mentions
- “Mamaearth - Package not delivered but marked delivered. My order has not been received...”
- “@delhivery_official this delivery boy not responding to my...”
- “2008 is your delivery code for MAMAEARTH SURFAC... Share with agent ONLY when he is at your premises-DELHIVERY”
voxya.cominstagram.comreddit.com
highshippingDamaged / broken product on delivery3 mentions
- “Customers also reported receiving used or damaged items, including broken seals and...”
- “Received broken mamaearth aqua gel moisturizer and am trying to reach then through Gmail, chat and call. But received only automatic mail response nothing...”
- “If you have receive a damaged/missing product...”
trustpilot.comvoxya.comindiacustomercare.com
mediumshippingWrong item / order delivered1 mention
- “Mamaearth - Wrong product delivered. On **th october **** I purchased a few products from mamaearth and then due to some issue I cancelled the order within few minutes they said refund will be...”
voxya.com
lowshippingWrong address / delivery data issues1 mention
- “I had put my address wrong and since then i...”
voxya.com
mediumshippingDelivery courier partner behavior (Delhivery / Shadowfax)2 mentions
- “this delivery boy not responding to my...”
- “Mamaearth and BOAT emerged as winners, with the fastest delivery times in the D2C sector... Late delivery & non...”
instagram.comfacebook.com
highserviceRefund delays / non-issuance after return or cancellation4 mentions
- “Even after more than a week, I still haven't received my refund, and...”
- “How to Get Refund on Mamaearth| Mamaearth Par Refund Kaise Milega.”
- “Bad Experience with Mamaearth and there scam and swindle return policy...”
apps.apple.comyoutube.comvoxya.com
mediumservicePoor customer support responsiveness (chatbot/ticket system)3 mentions
- “I tried to connect with coustomer care through chat bot it didn't work, then i properly filed a inquiry.. their is option in the mamaearth app...”
- “Please submit your order details at https://support.mamaearth.in/support/tickets/new, and our team...”
- “Pathetic First Experience with Mamaearth! Need your help guys!”
reddit.comapps.apple.com
mediumproductProduct quality / effectiveness complaints (irritation, not clinically proven, doesn't suit skin)6 mentions
- “MamaEarth products are not clinically proven to work. The brand simply adds one or 2 natural ingredients...”
- “I ended up with some irritation and my skin barrier felt damaged, so I...”
- “Mamaearth facewash is not at all suitable for dry skin people.”
reddit.comquora.com
lowpricingHigh delivery/shipping charges relative to product price2 mentions
- “1 but delivery charges Rs. 99. Let me tell you...”
- “Free Delivery above ₹499”
quora.combeautyproducts99.quora.com
lowotherOverhyped marketing vs actual product value3 mentions
- “Mamaearth: overhyped. Quickly spread across the young generation in a short span of time.”
- “40% of Mamaearth's annual revenue is spent on marketing. So no wonder you can spot so many SM influencers endorsing their products.”
- “Mamaearth Loses 50% Of Market Cap In 2 Months, Now No Longer A Unicorn.”
reddit.comquora.com
lowproductPositive product experiences (face wash, hair oil, shampoo, conditioner)10 mentions
- “Mamaearth is an excellent brand known for its natural, toxin-free products for skin, hair and baby care.”
- “I'm thoroughly impressed with Mamaearth's Kerala Thali Conditioner!”
- “Mamaearth Ubtan Body Scrub is great for exfoliating and brightening the skin with its natural ingredients.”
mouthshut.combeta.mouthshut.comreddit.com
Weight distribution
popularity-weighted shipped weight
0-250g
60%
250-500g
30%
500g-1kg
10%
Decision-makers
founders/CxO first · public web + SERP · emails inferred/verified w/ confidence (DPDP-aware)
★ Founders / leadership
- Ramanpreet SohimediumHonasa Consumer Ltd (Mamaearth · LinkedIn
- Varun AlaghhighCo-Founder, CEO, Building brands for Millennials and ...
- Anuja MishrahighMarketing Advisor to Founders, CXOs · LinkedIn
- Snigdha AnandmediumSVP Marketing | Impact 40U40 | Mamaearth
Pre-order (growth / CMO)
- Puja BedimediumAVP, Marketing at Mamaearth | Himalaya | Emami | XIMB
- Aarushi KapoorhighFounder's Office @Innovist (Bare ... · LinkedIn
Post-order (ops / COO)
- Kumar Ravi KrishnamediumManager · Logistics & Warehouse Operations
- omprakash tiwarymediumProject manager at Mamaearth || EX- Nykaa
- Growth Senior Executive @Mamaearth · LinkedIn
- Export Sales at Mamaearth
Gaps → Shiprocket products
7 opportunities, ranked by weight
pre
No conversion-optimized checkout
Native Shopify checkout, no 3rd-party conversion layer
→ Shiprocket Checkout (Fastrr) — 1-click checkout with prefilled address + RTO scoring lifts CR
pre
No WhatsApp engagement / abandoned-cart recovery
No WhatsApp engagement provider detected on-site
→ Shiprocket Engage 360 — Recover carts + WhatsApp order updates on autopilot
post
NDR losses
No NDR management + delivery-failure signals
→ Shiprocket NDR — Automated NDR → higher delivery %
post
Slow delivery — customers want faster
Already sells on quick-commerce — speed is a differentiator they invest in
→ Shiprocket Quick (SDD / NDD) — Same-day / next-day delivery — cut WISMO and win speed-sensitive buyers
post
WISMO leakage — no branded tracking / post-purchase upsell
No dedicated branded tracking-page provider detected
→ Shiprocket tracking / Engage — Branded tracking page + post-purchase upsell
post
Marketplace / quick-commerce replenishment freight
On 6 marketplaces + quick-commerce (blinkit, zepto, instamart, bigbasket) — recurring inbound to their FCs
→ Shiprocket Cargo — B2B freight to restock Amazon/Flipkart/Blinkit/Zepto warehouses — cheaper inbound
post
Rate-card mismatch at modal weight
Volume skews 0–500g — sweet spot for competitive rates
→ Shiprocket rate card — Show ₹ savings at their modal 0–500g weight
Why now
Reviews flag late deliveries and "marked delivered but not received" losses, and you're on native Shopify checkout with no conversion or RTO-scoring layer — leaking CR before checkout and delivery % after.
~2.8L orders/mo (2,139–11,46,243) · est. ₹9/shipment saved at modal 0-250g → ~₹25L/mo. Confidence: medium.
pre-orderPuja Bedi (AVP, Marketing at Mamaearth | Himalaya | Emami | XIMB)
Pitch: Shiprocket Checkout (Fastrr)
Mamaearth's on native Shopify checkout with no 3rd-party conversion layer — Fastrr adds 1-click checkout with prefilled address plus RTO scoring at the point of purchase. Worth 15 min to see the checkout CR lift?
post-orderKumar Ravi Krishna (Manager · Logistics & Warehouse Operations)
Pitch: Shiprocket NDR
Your reviews show delivery-failure and lost-shipment complaints, but there's no NDR automation running — Shiprocket NDR auto-reattempts to push delivery % up. At ~2.8L orders/mo that's real recovery; want a rate-card comparison on your modal 0-250g shipments?
Objection pre-empts
- Their own reviews already flag Late / delayed delivery & Package marked delivered but not received / lost shipment — lead with that, not features.
- Expect "we're happy with current" — counter with a free serviceability + rate audit.
Confidence caveats
what sales should NOT overstate
- ⚠All key signals are medium+ confidence.