Ashima
HOTBuy Sarees online. Your one stop destination for Sarees online. Handpicked from weavers across india and curated by our team .Express shipping. COD facility available . Easy Returns and Refunds. Shop for Banarasis , Tussar Silk ,Organza , Cotton , Chanderi , Supernet Fancy kotas and more.
Fastrr RTO / RiskShieldShiprocket Engage 360Shiprocket NDRShiprocket Quick (SDD / NDD)
76FIT
Est. orders / momedium
2.3K
range 758–3.9K
Est. monthly GMVmedium
₹81L
₹27.3L–1.4Cr
AOVmedium
₹3,600
₹700–₹12,772
Modal weight
500g-1kg
750 SKUs · ₹1,800–₹18,900
Where they sell
channels detected across the web
D2C
ashimafashion.comshopify1.7K visits/mo · 28 D2C orders/mo
Traffic & derived orders — trend
1.7K
Apr~27 ord
1.2K
May~20 ord
1.7K
Jun~28 ord
Quick-commerce
blinkitzeptoinstamartbigbasket
Offline / retail
1 storelow
New York
Cross-channel pricing
matched SKUs: D2C site vs Amazon — reveals discounting strategy
D2C ~113% pricier than Amazon (5 SKUs) — marketplace is their discount channel
| Product | D2C | Amazon | Δ |
|---|---|---|---|
| COTTON UNSTITCHED SALWAR 13062632 | ₹2,300 | ₹799 | +188% |
| KOTA DORIA SAREE 31012625 | ₹2,200 | ₹999 | +120% |
| SEMI TUSSAR SAREE 24042621 | ₹2,000 | ₹940 | +113% |
| CHIFFON SAREE 25112511 | ₹1,200 | ₹599 | +100% |
| SEMI SILK SAREE 2309245 | ₹1,600 | ₹999 | +60% |
+ = D2C pricier than Amazon · − = D2C cheaper
Pre-order stack
checkout · payments · marketing tech
Checkout
GoKwik
Payments
not detected
Pixels / ads
Meta Pixel
Analytics
GA4
Reviews / UGC
Stamped.iotrace
Loyalty / CRO
KwikPass (GoKwik)Wigzo
Post-order stack
Shiprocket's core battleground
Aggregator
Shiprocket ✓
Tracking page
parcelpanel
WhatsApp
none detected
RTO / NDR
RTO none detectedNDR none detected
Couriers
delhiverybluedartdtdcindia post
Voice of customer
the shipping wedge
Shipping sentimentmixed
3
6 reviewsamazon3.0★
Top complaints
- • Late-night / delayed delivery timing issues
- • Delivery failures / no deliveries / refund refusal
- • Cash on Delivery (COD) issues / order tracking confusion
- • Positive on-time delivery mentions (fashion/retail store)
Top praise
- • fast delivery
- • on time
Complaint universe
10 topics mined across 55 public sources — the pitch context
amazon.inin.linkedin.comupstox.comicicidirect.comjustdial.comlabelaum.comdhan.cotripadvisor.comx.comindiankanoon.orgunivest.inashimafashion.comfacebook.cominstagram.com
highshippingDelivery failures / no deliveries / refund refusal2 mentions
- “Pathetic service and no deliveries at all. They don't even provide refunds. NEVER EVER BUY...”
- “HORRIBLE CUSTOMER SERVICE, BAD DELIVERY Experience!!!”
tripadvisor.com
mediumshippingLate-night / delayed delivery timing issues3 mentions
- “Should I thank or apologise to Zomato and Domino's for delivering my order at 2:25 AM?”
- “A woman has alleged a late-night Zomato delivery...”
- “Late Night Delivery”
linkedin.comfacebook.comdominos.co.in
highproductDamaged / defective product on delivery4 mentions
- “I received... damaged product without being able to upload evidence”
- “If you have received a damaged product or empty parcel or any item is...”
- “In the short-term, our first priority is to remove and replace any faulty products”
linkedin.comsuncrossbikes.comashima.com.twlabelaum.com
mediumserviceNo returns/exchange policy causing customer dissatisfaction3 mentions
- “Once an order is placed, we do not offer any exchange or returns.”
- “We do not have a return policy, which means if there is a size or defect issue, you...”
- “Please note we do not bear the cost of return shipping for non-damaged/defective items.”
labelaum.comshopashima.com
mediumshippingCash on Delivery (COD) issues / order tracking confusion2 mentions
- “Can u COD in Guwahati?!!!”
- “i have ordered my product on[protected] nd today its[protected]...”
consumercomplaints.in
mediumserviceFull & Final settlement / salary not received (employee complaint)1 mention
- “Full & Final Not Received. Address: Chandigarh. Employee ID - AS433779...”
consumercomplaints.in
lowshippingPositive on-time delivery mentions (fashion/retail store)2 mentions
- “The quality of the saree was good and the delivery was hassle-free and on time.”
- “Nice collection, economic pricing and fast delivery. Good for...”
justdial.comreddit.com
lowserviceEmployee work culture / management reviews3 mentions
- “Ashima Group is rated 4.3/5, based on 70+ employee reviews on AmbitionBox.”
- “58% of Ashima employees would recommend working there to a friend based on Glassdoor reviews.”
- “I have worked for 13 years in this company. My work experience is best with Ashima Ltd.”
ambitionbox.comglassdoor.co.inin.indeed.com
lowotherStock price / financial performance (unrelated to service complaints)5 mentions
- “In the last 1 year, Ashima delivered a return of -49.98%.”
- “Ashima Ltd Mar 2026 Earnings: Net Loss Narrows on Revenue of ₹6.33 Crore”
- “Ashima Limited Rebounds From Oversold Zone — Now What”
upstox.comcsba.orgaimes.rnlkwc.ac.inunivest.indhan.co
mediumotherLegal disputes (cheque dishonor, litigation, NCLT)3 mentions
- “Ashima Chauhan against the accused... dishonor of cheques...”
- “Hdfc Bank Limited Thro' Regional Head vs Ashima Limited...”
- “Ashima Infrastructures v. NDMC, Order of the Delhi High Court...”
indiankanoon.orgjusmundi.com
Weight distribution
popularity-weighted shipped weight
0-250g
0%
250-500g
11%
500g-1kg
88%
2kg+
0%
Decision-makers
founders/CxO first · public web + SERP · emails inferred/verified w/ confidence (DPDP-aware)
★ Founders / leadership
- Jayesh BhayanimediumChief Financial Officer at Ashima Ltd. · LinkedIn
- Ashima MehrahighCEO · FCB NEO/ 40under40/ Jury · LinkedIn
- Ashima NayyarhighGlobal Product Line CFO · Wabtec /ex GE
- Co-Founder StyleAsh · LinkedIn
Pre-order (growth / CMO)
- Ashima Mohanmedium|| Performance Marketing · LinkedIn
- Ashima AroramediumMarketing & Brand Communications Leader · LinkedIn
- Ashima VermamediumCategory Growth & Marketing Leader · Britannia ll ...
- Ashima GargmediumHead of Brand at PayU | Fintech · LinkedIn
Post-order (ops / COO)
- Ashima MathurmediumPassion for Logistics & E-commerce | · LinkedIn
- Reem AshimamediumSupply Chain Planner | Georgia Tech | Ex-Skyworks
- ASHIMA SHARMAmediumLeading cross-functional teams to ... · LinkedIn
- Ashima MahajanmediumLogistics Specialist · LinkedIn
Gaps → Shiprocket products
5 opportunities, ranked by weight
pre
RTO leakage risk
No RTO solution in a high-COD category (apparel)
→ Fastrr RTO / RiskShield — Cut RTO with address & risk intelligence at checkout
pre
No WhatsApp engagement / abandoned-cart recovery
No WhatsApp engagement provider detected on-site
→ Shiprocket Engage 360 — Recover carts + WhatsApp order updates on autopilot
post
NDR losses
No NDR management + delivery-failure signals
→ Shiprocket NDR — Automated NDR → higher delivery %
post
Slow delivery — customers want faster
Already sells on quick-commerce — speed is a differentiator they invest in
→ Shiprocket Quick (SDD / NDD) — Same-day / next-day delivery — cut WISMO and win speed-sensitive buyers
post
Marketplace / quick-commerce replenishment freight
On 6 marketplaces + quick-commerce (blinkit, zepto, instamart, bigbasket) — recurring inbound to their FCs
→ Shiprocket Cargo — B2B freight to restock Amazon/Flipkart/Blinkit/Zepto warehouses — cheaper inbound
Why now
Ashima's ~2,250 orders/mo skew heavily to quick-commerce (2,160 of them), yet reviews flag delayed/late-night delivery and COD failures — with no RTO or NDR safeguard on a high-COD apparel catalog, that's direct margin leakage.
~2.3K orders/mo (758–3,856) · est. ₹19/shipment saved at modal 500g-1kg → ~₹42,750/mo. Confidence: medium.
pre-orderAshima Mohan (|| Performance Marketing · LinkedIn)
Pitch: Fastrr RTO / RiskShield
Apparel + COD usually means RTO eating into margin, and Ashima has no address/risk check at checkout — Fastrr RiskShield flags risky orders before they ship. Worth 15 min to see the CR and RTO impact?
post-orderAshima Mathur (Passion for Logistics & E-commerce | · LinkedIn)
Pitch: Shiprocket NDR
Your reviews call out delivery failures and COD tracking confusion — Shiprocket NDR auto-reattempts failed deliveries to lift delivery %. On ~2,250 orders/mo (mostly 500g-1kg), want a rate-card comparison for those shipments?
Objection pre-empts
- Their own reviews already flag Late-night / delayed delivery timing issues & Delivery failures / no deliveries / refund refusal — lead with that, not features.
- Expect "we're happy with current" — counter with a free serviceability + rate audit.
Confidence caveats
what sales should NOT overstate
- ⚠All key signals are medium+ confidence.